Nearing the end of 2019, Google started letting webmasters know about impending changes to their search engine ranking system that would have effect on how sites would be viewed in 2020. To continue to rank well in 2020, websites will need to hit certain additional criteria. In the following paragraphs, I discuss these key new changes which will impact your website’s organic SEO rankings within the Google Search Engine.
The initial item on their own list is that of ensuring that your website includes a published SSL certificate set up. Now, so far as Google search rankings go, you will start to be penalized if you do not come with an SSL certificate set up on your site.
Among the first moves in this connection already now in position, is the fact if you do not come with an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer remember that the site has not been secured. Clicking on the exclamation mark brings up the facts of the security infraction. This new item has become already in place on the browser with the January 2017 Chrome “56” browser update.
SSL certificates usually are not a significant expense these days and you can get them set up for only about $26 each year in case you are not running an e-commerce site and about $70 or so when you are. Google is quite interested in customers being protected since they visit websites directed by Google and they wish to make sure that customer data entered on these sites is encrypted and a person’s information and facts are kept safe. In this regard, they will likely therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in position. So, if being found by Google organically is very important to you personally, it is a step you need to take together with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become listening to their complaints. Google has found that popup adds often can cover an entire screen over a mobile device and can even be hard to remove. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, be aware that they will be looking on popup adds with disfavor as well as your page will be penalized if popup adds are found.
Google’s move here is because they are planning to deliver quality content to their search and “AdWords” customers on the part of their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an increase sell something. Advertising on the web is going to commence to change due to this new online search engine ranking requirement if you are planning to be found and also you currently run popups on your pages, you may be planning to start doing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for it rather than penalizing you.
The following change necessary for 2017 will see a lot of people scrambling to improve their internet site design architectures. Nearly half of Internet access nowadays is performed by mobile devices including tablets.
In a recent study completed by a Google subsidiary company, it had been found the average load time to get a webpage over a mobile phone continues to be sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their search engine and for their AdWords advertisers, are not getting loaded.
So situations are changing. Google presently has setup a totally separate search engine “page indexing” database in their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google is likely to make note of it as well as your page will no longer be showing up in their search engine rankings for users before you can have this fixed.
With more than 50% of all the website interactions now coming from mobile, it has the chance of cutting your total website visitors by up to 50 % once your pages have been flagged by Googlebot to be slow loading – not too mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.
In fact, many WordPress theme providers are scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still out on these however concerning whether or not they will be able to get down towards the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times that are consistently this fast, will basically require the building of “natively coded, responsive” webpages that do not use widgets of the sort. And even the time choose to use convert the content of an anhnir fat page into a fast loading, content filled mobile page needs time that may still keep the page out of the fast loading category.
In conclusion, the Google search engine nowadays is looking for professionally built, natively coded webpages to serve up solid content to the customers on mobile devices. To be successful having a website organically later on because of this, will demand for most online entrepreneurs, a requirement to rebuild existing websites.