Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we’ve found is not everyone understands the basic principles of SEO and why it is important for their web presence. Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social media. That’s simply not the case anymore; SEO goes hand-in-hand with social media marketing for a good website strategy. Lets bring it back to basics and discuss: What is SEO Marketing?
SEO Marketing Defined. According to Online Search Engine Land: SEO is short for “search engine optimisation.” It will be the procedure for getting traffic through the “free,” “organic,” “editorial” or “natural” listings on search engines like google. All major search engines like google including Google, Yahoo and Bing have such results, where web pages along with other content such as videos or local listings are shown and ranked according to what the search engine considers most relevant to users. Payment isn’t involved, since it is with paid search ads.
Let’s break it down.
It is the procedure for getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines like google. When you perform a search on yahoo, you typically either determine what you’re looking for in the first page, or perhaps you go back and change your quest query. Let’s look at a search example. Search for “seo marketing appleton wi”.
The top portion of the search results are usually the paid results. You can tell because they have a small orange box with the word “Ad” alongside them. The unpaid outcomes are exactly what are referred to as “free”, “natural”, “organic” and “editorial” within the definition. When a user clicks one of these brilliant links, the site has successfully grasped their attention and is now a potential solution for whatever it is these people were looking for.
All major search engines like Google, Yahoo and Bing have such results, where website pages and other content such as videos or local listings are shown and ranked according to what the search engine considers most relevant to users.
These results are shown in every search platforms, whether it is among the major ones: Google, Bing and Yahoo; or less popular platform options. However, none of these platforms don’t just KNOW you will find the best product and automatically rank you first. You need to prove it together with your online presence.
Payment isn’t involved, as it is with paid search ads. As mentioned above, the outcomes above the organic links are paid. That’s a topic for an additional article, just know that you’ll never see an organic result Over the paid search engine results.
Exactly why is SEO Necessary for Your Site? So since you now know what SEO Marketing is, but just how is it relevant to your website? Can SEO even work to suit your needs? Why can’t you just promote your site on social media marketing? Great questions. For starters, how is SEO marketing relevant to your website? 75% of men and women click on among the top five results in Google, and few (roughly 25%) will proceed to the second page for search engine rankings. If this is not reason enough, then also consider these SEO statistics:
75% of internet transactions start with a search engine
An inbound lead (someone who finds your site and fills out a “Contact Us” form) costs 61% lower than an outbound lead (a sales call)
SEO leads use a 14.6% close rate, while outbound leads use a 1.7% close rate
93% of online experiences begin with searching engines
Seo vs. Social Networking?
Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is correct. However, when someone comes across your company on Facebook as an example, they are likely there to browse, or get support, they aren’t necessarily trying to find you because they’re ready to buy your product or service.
Your potential customers are probably sitting on social media marketing out of curiosity and/or boredom. When someone is able to buy or in research mode, they may be searching especially for something you might have the ability to provide which increases the likelihood you’ll obtain a customer. This alone is reason enough not to ignore SEO in your internet marketing strategy.
SEO Marketing and Social Media Marketing Work Hand-In-Hand. Being a brand leader on social media marketing will show your potential customers you know what you are actually talking about. Search engines see how much your content is shared, how qxefzt people are interacting with you, and exactly how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website’s rankings in search engines. If you only learn one important thing about SEO and social networking out of this article, this can be it: You can’t have one minus the other in order to be competitive online.