The idea is in the term, itself: Brainstorm. Your mind unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas earn money? That’s the key question.
Sometimes the brain settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The more marketing ideas you draw from your better your chances of discovering that golden nugget. There are numerous ways to move How To Build A Prototype With Inventhelp from grey to green matter. Here are some tips:
Don’t Leave Home Without This – Write it down! Regardless how many ideas you might have, also have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when an understanding may surface. If you’re like me, from pen may be from mind!
One of the better tools is definitely the smartphone. The QWERTY keyboards are well suited for rapid idea recording. And, if you locate yourself without any method of writing it down, well…leave your voicemail.
Discover the Right Environment – If you think better in a quiet room make sure you start brainstorming in that setting. We are often flooded with too much “noise clutter” inside our casual and working lives. If quiet is what you need, then find the empty conference room (or janitor’s closet) from telephone calls, emails and interruptions. Discover that quiet place and let your mind settle. Have a deep breath and clear the clutter, blow the brain dust and tune in to the silence.
A number of your very best ideas surface within the strangest places. Yes, the shower is a great place. For many odd reason my mind works well in the shower. Perhaps it’s the positive ions or perhaps the flowing water in the minor key of nature (most sounds of nature are in a minor key for you personally musicians). Granted, it may be hard to publish down ideas in the shower, however for some odd reason ideas often flow with the water.
And once you discover the right environment, write All of the ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better each day and some better in the evening. Some don’t think in any way but that’s another matter.
To me, my brain is sharper in the morning. Once that cup of joe hits my neurons and mixes with many dopamine my mind is off and running. Thus, when it is ideas you need, make sure to set aside focused time to jot down I Have An Idea For An Invention at your time of peak intellectual alertness.
In case you are on the other side along with your brain is likely to set with the sun, be sure to capitalize on the “night person” benefits. One benefit from the night time owl personality is that great ideas may come at night, rest within your sleeping brain, and after that upon waking they supply just the solution you were hoping to find. The saying, “sleep on it” has more benefits we realize. Not only does sleep encourage patience however it allows ways to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Should I don’t use a whiteboard I find it hard to believe, particularly when I need to “think out loud.” Just examine those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even in case you are like me and your handwriting looks encrypted, the white board is an excellent tool to “let it all flow.” The white board enables writing, erasing, easy editing, multiple colors and on top of that—it forces one to keep your thoughts brief. Additionally, ideas coming from a group meeting are easily incorporated to the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and in-depth strategic marketing analysis is actually a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the initial wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some at the office. You will end up surprised just how valuable a tool this erasable slate can become. And, if price is not really a barrier, using a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in lots of councilors there exists wisdom”. In marketing the identical holds true. There exists just no substitute for objective filtering due to multiple minds checking out multiple ideas. The mass mind meld usually is most effective at the outset of the brainstorming process because a team of people can often generate rapid fire ideas to start the process. Once the shotgun of thoughts, words and concepts is placed on paper or whiteboard, the whole process of narrowing down the winning ideas begins. Give and take together with healthy debate and interaction also helps using this process.
But bear in mind, it’s best to possess a team leader in this process. When there is nobody to direct the concept stream it is easy to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, usually have a target in mind for the ideas. Ask yourself, “what is the function of these ideas?” Ask, “How can we offer new goods and services from what we learn and find out?” And above all, let the final results speak on their own. The end of the process may differ than the beginning so don’t be ynqnob to change, stop, drop or add new goods and services after the storm has ended. Brainstorming, like a storm, assumes a life of its very own-so let How To Start An Invention do just that.
Don’t Ignore the Customer – The most effective products and services are customer driven, not company driven. Soliciting ideas out of your website, comment boxes and concentrate groups are critical. For example, one company I dealt with had a difficult time deciding on an item color. So, a basic survey with 3 to 5 color choices and a radio button selection interface was all we necessary to gain feedback from web customers. As your website is working 24/7, let it end up being the source of free market research. Hiring a professional focus group marketing company may be cost prohibitive, so utilize calls to your current customers, website surveys and industry events as a source of decision data. So try it out and go discover the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!